Social media is a true extension of your brand.
The function of social media is the same as that of public relations – connecting you with the people that matter, and facilitating the engagement that helps them get to know your brand. We want to connect you to your current or potential customers, partners, employees, or brand advocates – wherever they may be hanging out. Our philosophy is simple: social media is an important platform for your brand and should be approached with real strategy and seasoned expertise.
SocialPower is our comprehensive social media strategy offering, and the foundation for every action you take on social media. Our team has created custom social media strategies for more than 150 brands, spanning dozens of industries. We purposefully designed SocialPower as a social jumpstart program that can be handed off to an in-house resource responsible for ongoing social media management.
Sound too good to be true? Keep reading to learn how we get the job done.
We start by evaluating three key considerations: your business and marketing goals, the industry you operate in, and your financial and time resources. Based on those learnings, we determine the ideal social media channels for your brand, and if needed, we create the appropriate accounts and rewrite existing channel copy with an SEO mindset. We also provide recommendations for social media tools and software that make the most sense for you.
The next step is to create a custom posting and engagement strategy, including some basic best practices and guidelines for each social media channel. We set social media goals and provide social ad recommendations that will help you reach those goals. We also craft guidelines for online reputation management and a social media voice guide. Message consistency is key, and these two documents ensure that everyone is playing by the same rules.
SocialPower also includes social media guidelines for employees. Your employees can (and should!) be your best brand ambassadors in the social world. But first, they have to be educated on the basic do’s and don’ts.
We see SocialPower as the groundwork for social media success. It’s our belief that with our social media strategy, daily social media tactics and actions can be handled in house, relatively easily and cost efficiently. Our ultimate goal is to make social media as plug-and-play as humanly possible.
Who is this service for? Brands that haven’t seen success with their current social media approach. Companies that completely lack a social media approach (we see you!). Organizations that have hired a junior employee to handle marketing and/or social media who needs senior guidance to be set up for success. These issues are far more common than you may think, and SocialPower is an easy solution to implement.
If you’re looking for some quick fix social media consulting – building blocks on top of a strong foundation – our social media training and consulting à la carte option just might be perfect for your business.