“By the time you hear the thunder, it’s too late to build the ark.” – Unknown
It’s difficult to keep calm and carry on when a crisis hits. Adrenaline and anxiety often trump a carefully planned strategy.
In our experience, companies who have a prepared crisis management plan and a firm protocol in place are much better equipped to execute in a crisis. When a fire starts burning, they simply need to follow the plan and stop, drop and roll. Our crisis management offering creates a comprehensive, but fundamentally simple, plan for your organization to follow – easy as 1, 2, 3. Our CrisisPower process involves three key steps, which we call “The Three I’s”: Intake, Insights and Implementation.
Intake We meet with key stakeholders and discuss the business, concerns and potential crises. From there we conduct extensive research and brainstorm all likely crisis situations.
Insights We conduct a comprehensive social media audit, complete competitive analysis and investigate the industry landscape. Using that information as fuel, we create a detailed crisis management plan. The plan includes a crisis committee, step-by-step process, best practices and templated messaging.
Implementation Armed with our insights, we train key stakeholders on the crisis management plan and conduct media training with relevant business leaders, led by real former journalists and seasoned PR professionals, simulating a high-stress media interview.
With the 24/7 news cycle and prevalence of social media, being prepared with a crisis management plan has never been more critical for organizations.
“You need to be prepared for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.”
– Brad Phillips
As the safeguard for your brand, your PR team is the ideal partner to take the lead in a crisis situation. We’re crisis ninjas – seriously, there’s pretty much no situation left that we haven’t seen before. While some of our monthly service plans include reactive crisis communications as a core service, CrisisPower digs deeper, proactively informing process and business operations.
Who is this service for? Companies that lack process and could use a little extra help with internal communications and operations. Organizations in industries that come with inherent crisis risk (property management, consumer packaged goods, restaurants). Anyone who has experienced a crisis before and believes the response could be improved (most companies fall into this category).