Content Creation
“Good content is not storytelling. It’s telling your story well.” – @MarketingProfs
Great content is easy to spot. It’s informative, easy to understand and interesting to read. Our team specializes in creating quality content that tells your brand’s story well. We use our journalistic savvy to write clearly, concisely and – most importantly – in a way that reflects your brand voice and resonates with your target audiences.
Content comes in many forms, and we provide a wide variety to suit all kinds of messaging needs. Our content creation process begins with an initial meeting and ideation session to discuss your brand. We also analyze past content and discuss goals, specifically the outcomes we want to see from each piece of content created. We want your content to work for you!
Truly, you can never have “too much” quality content. Today’s marketing is content driven. Our priority is to create a content strategy that can stand the test of time. Great content can multitask – it can be a wide-reaching editorial piece, a source of pride to leverage within your sales team, a social conversation starter and a credentialing factor for award and speaking opportunities – all at the same time – meaning your content has the opportunity to work harder for you across several channels.
We really love writing, and what makes us even happier than writing an excellent piece of content is completely exceeding your expectations. Here’s a snapshot of the content we create:
- Press kit materials, including executive bios, brand stories and fact sheets
- Press releases and media advisories
- Contributed content for publications
- Blog posts
- Website copy
- Social media content, including posts tailored for each platform and search-engine optimized copy for your social media platforms