Clear, concise and purposeful messaging is vital to the success of a brand.
Everyone who encounters your brand should walk away with a clear understand what you’re all about, and your messaging influences (and can even define) their takeaway.
Through our 16+ year experience working with companies on their brand messaging, we’ve found that most key message points are either embarrassingly out of date or, even worse, never officially created. We’ve also observed how companies have evolved, yet their messaging stayed the same as when they first started out. We see these situations as major missed opportunities for brands. Whatever your brand messaging situation might be, our BrandPower process can help to create, refine and strengthen your brand messaging points.
The BrandPower process is an in-depth, 20-question branding method designed to establish your foundational brand message elements. We’ll host sessions with select players in your company, where we’ll absorb information from the different perspectives represented. From there, we work to refine the information we soaked up into crystal clear messaging points that will serve your business for all future marketing activities.
The process will help your organization define and communicate the necessary brand message elements such as elevator speech, core values, mission, and vision. It will also align your executive team, employees, and future employees on your company’s purpose – ultimately creating harmony among your organization.