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Fitness

Did you know we are fluent in fitness? Our team speaks Pilates, Spin, Barre, and any other fitness language you need to know. That’s because we are at the center of one of the hottest markets in the $30B fitness industry. OrangeTheory, District Climb, Title Boxing, TruFusion, and more …  our team loves building the stories behind the brands that are shaping the future of fitness.

Our clients have landed on the cover of Dallas Morning News’ Arts & Life section, the opening article for D Magazine’s Style section, Modern Luxury Dallas, CultureMap Dallas, WFAA (ABC 8), KDFW (FOX4) and various North Texas publications.

To kickstart 2018, Sonia Azad (WFAA’s health and wellness reporter) and The Power Group coordinated a three month earned media segment for Orangetheory Fitness. WFAA followed four members as they began a fitness journey with OTF to track their progress with the brand’s workouts combined with diet. Sonia Azad featured OTF in three segments from January-March and interviewed the members in a Facebook Live Q&As.

If you’ve got a fitness brand that needs promoting … no sweat. We’re here to build your brands’ marketing muscle.

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