About

We’re so much more than a PR agency.

Communication is constantly evolving. While the foundation of our company is rooted in traditional public relations, we also understand the need for innovation to reach people where they are. Our PR strategies go beyond conventional media relations and often times become a collaborative force with other marketing initiatives, especially in the digital world. Instead of remaining a “PR only” agency, we choose to grow with our clients. We expanded and refined our suite of services to meet their needs along the way – and we’re thrilled to bring our expertise to the table.

Our agency has grown in size and scope over the years, from a one-woman entrepreneurial venture in 1999 to a successful business with eleven Power Players in 2017. Just like communication is constantly evolving, we’re constantly progressing as an organization so that we can give our best to our clients.

We are:

  • Always there for you
  • Strategic and innovative
  • Dallas-based, with national capabilities
  • Food and beverage, restaurant and consumer packaged goods (CPG) specialists
  • Dedicated to giving back to our community
  • Transparent
  • Planners committed to excellence
  • Focused on analytics that matter
  • Your biggest brand advocates
  • A valuable piece of your marketing
  • Creative and fun
  • Partners to our clients

We aren’t:

  • Elusive. We’re always here for you.
  • Yes men. We’re dedicated to providing the right recommendations, even when they aren’t always the easiest.
  • One size fits all. We design custom PR and social media plans based on specific brand goals and initiatives.
  • Just traditional PR. We make it a priority to stay on top of the changing media landscape and bring a digital mindset to everything we do.
  • Boring. Fresh thinking is our specialty!
  • Inexperienced. Our team has more than 40 years of collective experience working with media.
  • Quitters. We follow through on promises we make to each other and to our clients.
  • A boutique PR firm. We are successful because we think big and execute to perfection.

Industry Memberships

 

Amy Power, our founder and president is an active member of Entrepreneurs Organization (EO) Dallas, a global, peer-to-peer network of more than 11,000+ influential business owners with 153 chapters in 48 countries. Amy is also an active member of Vistage International, an executive coaching organization that provides leadership training and business coaching to CEOs and executives, with than 20,000 CEO members worldwide.

In addition, members of our team are actively involved in Social Media Club Dallas and Public Relations Society of America (PRSA) Dallas.

“BenefitMall has had the pleasure of working with The Power Group for the last several years. Amy and her team have greatly contributed to our PR strategy. By leveraging their insight and expertise, we have flawlessly executed our PR initiatives. As a result of their hard work and dedication, we have increased awareness of our company through contributed content, press releases, award nominations and more!”

-Kim Neeley, Director of Brand and Marketing Communications, BenefitMall

“I’ve had the pleasure of working with The Power Group for the past 5 years at Borden Dairy Company.  They were introduced to our organization after the acquisition of the Borden brand and portfolio relaunch.  I have found the entire team to be professional, innovative and strategic.  Their approach to PR has been a breath of fresh air!  This team really gets it and they have been flexible enough to upsize or downsize based on business needs and objectives.  I highly recommend The Power Group.  They’ve been true partners in every sense of the word.”

-Jenica Oliver, Sr. Director Brand Marketing & Innovation, Borden Dairy Company

“The Power Group has done a good job in helping promote our new restaurant in the community. They have worked hard to get us the exposure necessary for us to be successful. I believe they have done an excellent job on our social media/digital campaigns. They are very creative in their posts and communicate well with us on the ideas and strategy to make our digital presence stand out. Our relationship with The Power Group has been very collaborative, as well as informative, in how best to work in these circles. I believe they have been a wonderful partner in our overall PR and marketing efforts to date.”

-Rob Goldblatt, COO, FGR Food Corporation and Partner in Spezzo

“Thanks to the team at The Power Group for their efforts in turning a “wicked” incident—one of our customers dislocated his jaw when attempting to bite into a double-meat Wicked® sandwich—into a positive, brand-building experience. The story received positive national media attention (CNBC, Jay Leno, and AOL News, among others), and we launched a successful social media promotion to rename the super-size sandwich. Amy Power and her team took swift action, and we are very satisfied with the results.”

-Jeff Sinelli, CEO, WhichWich

Testimonials
  • Best Crisis Management

    PR Daily

  • Top 25 Women in Business

    Dallas Business Journal

  • Top Food & Beverage PR Firm

    O’Dwyers

  • Top Ranked PR Firm in Dallas

    Dallas Business Journal

  • Top Technology PR Firm

    O’Dwyers

  • Women in Business

    Bronze Stevie Award

  • Women-Run Workplace of the Year

    Bronze Stevie Award

Create Happiness and Fun. Do The Right Thing. Win Together.

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