About

We’re so much more than a PR agency.

Communication is constantly evolving. While the foundation of our company is rooted in traditional public relations, we also understand the need for innovation to reach people where they are. Our PR strategies go beyond conventional media relations and oftentimes become a collaborative force with other marketing initiatives, especially in the digital world. Instead of remaining a “PR only” agency, we chose to grow with our clients. We expanded and refined our suite of services to meet their needs along the way – and we’re thrilled to bring our expertise to the table.

Our agency has grown in size and scope over the years, from a one-woman entrepreneurial venture in 1999 to a successful business with eleven Power players in 2017. Just like communication constantly evolves, we’re constantly progressing as an organization so that we can give our best to our clients.

We are:

  • Always there for you
  • Strategic and innovative
  • Dallas and Houston-based, with national capabilities
  • Food and beverage, restaurant, lifestyle and consumer packaged goods (CPG) specialists
  • Dedicated to giving back to our community
  • KPI driven
  • Focused on analytics that matter
  • A valuable piece of your marketing strategy
  • Reliable, following through on promises we make to our clients
  • Experienced PR professionals celebrating 20 years in business
  • Your source of comfort during a crisis

We aren’t:

  • 9 to 5, we are 24/7
  • Cookiecutter, we design custom PR and social media strategies based on specific brand goals and initiatives
  • Followers, we are leaders
  • Stagnant, we are constantly evolving with our industry
  • Yes men, we’re dedicated to providing the right recommendations, even when they aren’t always the easiest
  • Just traditional PR
  • Limited to one industry

Industry Memberships

Amy Power, our founder and CEO, is an active board member of Entrepreneurs Organization (EO) Dallas, a global, peer-to-peer network of more than 11,000+ influential business owners with 153 chapters in 48 countries. EO members are some of Dallas’ most respected leaders because of their focus on company best practices and culture.

Amy was previously a member of Vistage International, an executive coaching organization that provides leadership training and business coaching to CEOs and executives, with than 20,000 CEO members worldwide.

In 2016, The Power Group was invited to be the exclusive public relations member of Core24 Dallas, an elite group of business services providers. As a member of this organization, we forged strong relationships within our network of experts and have come to consider them as an extension of our team.

Additionally, members of our team are actively involved in Millennial Clubs and Public Relations Society of America (PRSA) Dallas.

“BenefitMall has had the pleasure of working with The Power Group for the last several years. Amy and her team have greatly contributed to our PR strategy. By leveraging their insight and expertise, we have flawlessly executed our PR initiatives. As a result of their hard work and dedication, we have increased awareness of our company through contributed content, press releases, award nominations and more!”

-Kim Neeley, Director of Brand and Marketing Communications, BenefitMall

“I’ve had the pleasure of working with The Power Group for the past 5 years at Borden Dairy Company.  They were introduced to our organization after the acquisition of the Borden brand and portfolio relaunch.  I have found the entire team to be professional, innovative and strategic.  Their approach to PR has been a breath of fresh air!  This team really gets it and they have been flexible enough to upsize or downsize based on business needs and objectives.  I highly recommend The Power Group.  They’ve been true partners in every sense of the word.”

-Jenica Oliver, Sr. Director Brand Marketing & Innovation, Borden Dairy Company

“The team at The Power Group was an absolute pleasure to work with! They helped us launch our subscription service when it expanded to Dallas. Everyone we worked with was so professional, organized, responsive and strategic. They answer questions before you even think to ask them. The Power Group is clearly well connected with Dallas media publications and influencers, which allowed for us to exceed the goals we set before beginning the project. I would highly recommend working with The Power Group.”

-Emily Herring, Head of Marketing, INWEGO

“Thanks to the team at The Power Group for their efforts in turning a “wicked” incident—one of our customers dislocated his jaw when attempting to bite into a double-meat Wicked® sandwich—into a positive, brand-building experience. The story received positive national media attention (CNBC, Jay Leno, and AOL News, among others), and we launched a successful social media promotion to rename the super-size sandwich. Amy Power and her team took swift action, and we are very satisfied with the results.”

-Jeff Sinelli, CEO, WhichWich

Testimonials
  • Top Food & Beverage PR Firm

    O’Dwyer’s

  • Most Admired CEO

    Dallas Business Journal

  • Top Ranked PR Firm in Dallas

    Dallas Business Journal

  • Best Crisis Management

    PR Daily

  • Women-Run Workplace of the Year

    Bronze Stevie Award

  • Top 25 Women in Business

    Dallas Business Journal

  • Women in Business

    Bronze Stevie Award

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