Marketing

What is Newsjacking and How to Leverage it for Clients

Newsjacking, like catching the perfect wave in a sea of information, empowers PR professionals to ride the momentum of breaking news, positi...

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3 Things I’ve Learned Working in the PR Industry

In life, we’re constantly faced with challenges that are meant to teach us valuable lessons. Some of the greatest lessons are passed on by...

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5 Keys to a Successful Grand Opening Event 5 Keys to a Successful Grand Opening Event

There is nothing more exciting than seeing a new restaurant or bar open in your city. Whether you come across a sneak peek on the brand’s ...

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Strategies to Get your Brand’s Story Featured in Local Media

In the fast-paced world of local media, capturing the eyes and ears of your audience can be a daunting task. Prior to joining The Power Grou...

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3 Summer Recipes Trending on TikTok

It’s the middle of summer, and as with all other seasons throughout the year, TikTok creators have been serving up some delicious recipes ...

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