What is Newsjacking and How to Leverage it for Clients
Newsjacking, like catching the perfect wave in a sea of information, empowers PR professionals to ride the momentum of breaking news, positi...
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Influencer Marketing 101: How and Why Your Brand Should Work With Influencers
In today’s world, influencer marketing can have a significant impact on brands, helping to increase awareness and generate purchases among...
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3 Things I’ve Learned Working in the PR Industry
In life, we’re constantly faced with challenges that are meant to teach us valuable lessons. Some of the greatest lessons are passed on by...
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Strategies to Get your Brand’s Story Featured in Local Media
In the fast-paced world of local media, capturing the eyes and ears of your audience can be a daunting task. Prior to joining The Power Grou...
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Why Your Franchise Isn’t Getting the PR Results You Want
Do you ever find yourself scratching your head, wondering why your franchise isn’t making headlines or garnering the media attention y...
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