Marketing

3 Reasons Why Your Brand Should Embrace Podcasting

Podcasting can sound…daunting. But since its creation in 2004 by John Hammersely, it’s become increasingly popular. Individuals have beg...

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4 Tips for College Students Balancing School and Internships

One of the biggest challenges students face is finding a balance between school and work. As a student, you already have a heavy workload an...

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Why and How Brands Should Embrace the Metaverse

The word on the street is that the metaverse is here to stay. Is this just a trending topic, or is this the future of social media marketing...

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The Importance of Influencer Marketing

As social media is becoming a prominent source for news content, an online form of marketing has become the ‘new normal.’ Over the last ...

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13 Books You Should Add to Your Summer Reading List

Sweet summertime! When we think of summer at TPG, our team is always in full swing with client events, Q3 planning, influencer visits and mo...

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