Five Tools To Improve Your Brand’s Instagram Presence

A social media manager without apps is like a makeup artist without brushes, unprepared and simply not going to get the job done right. Here at The Power Group, we are always looking for innovative ways to make our clients stand out. With over 1 billion monthly active users on Instagram, it is crucial to engage with customers and clients and create brand awareness using this platform. Whether you’re just getting started on social media or you are a pro, there is always room for improvement! Here’s a glimpse of our social media toolbox. We hope it helps you learn how to take your Instagram account to the next level. 


For Your Theme

So what’s an “Instagram theme?” Instagram themes have become a huge trend on social media. Instagram themes are a form of visual consistency that is a reflection of your brand. From composition to color, you can create a theme for your Instagram account by working with a color palette. The iPhone application, Preview: Planner For Instagram, can help you see what your page will look like before you post the photo live, making sure that your photos all flow together for some major eye-candy. 


For Your Stories 

Instagram stories are a great way to engage with your followers in an organic, real-time manner. Stand out from the rest by using an Instagram story template app to make your stories look more aesthetically pleasing. The application, Unfold, can be used to display photos, text and other elements in a creative manner that can be customized with different fonts and colors. 


For Your Photo Editing 

There are plethoras of photo editing apps available in the app store, making it a hard process to weed through all of the different options. What’s the most important thing to keep in mind when you are selecting a photo editing app? Finding a platform that works for you. Here at The Power Group, we think VSCO is a great introductory photo editing app that is easy to use and can take a photo from drab to fab in a few touches.


For Your Videos and GIFs 

Video content is a great way to cut through the clutter on Instagram. In a recent study conducted by Animoto, Instagram was found to be the platform that saw the largest increase in purchases as a result of video content. Additionally, consumers voted unanimously that their favorite kind of content on Instagram was video. Good thing apps like, InShot and IMGPlay exist to create, edit and post compelling video content and GIFs! You should show personality and connect with your followers through easy-to digest clips that get people excited about your brand. 


So there you go! With just a couple of app downloads, you can kick the notch up on your organic social media game and spread your brand image as far as the (Instagram) eye can see. We hope you will use our suggestions to improve your social media presence and while you’re at it follow The Power Group on Instagram for more updates on all things social!