Ten years ago if someone said that they were a full-time blogger, you might have scoffed and rolled your eyes. Now, however, there are countless examples of bloggers who have left corporate America for the blogging business. Keep reading to learn about several bloggers who have turned their passions into a career, and how they create far more than street style shots.
Tessa Barton (@Tezza)
Tessa Barton is a quintessential example of a blogger turned businessperson. She started behind the lens more than a dozen years ago, and has since built an empire with her three ventures – Tezza App, a photo and video editing app, Tezza.co, a sunglasses line, and By Tezza, a line of and collage kits. The Tezza App alone has more than 3-million downloads and is a staple for other influencers’ photo editing needs.
Arielle Charnas (@ArielleCharnas)
Arielle Charnas is one of the original street style bloggers, having founded her blog Something Navy in 2009. Her blog, turned website, turned clothing line with Nordstrom, turned namesake brand, has captured the hearts and minds of millennial women everywhere. In early September, Arielle launched her first Something Navy store in New York. Her fashion collection gained over $10 million in venture capital funding, and her first line sold out in a matter of minutes.
Bree Clarke (@TheImanProject)
Dallas-based Bree Clarke took her love for parties and created two blossoming brands. Bree and her husband Carlos own The Iman Project, a business that focuses on community, uplifting and diversity through “On the Table” workshops, as well as Lavender & Mint Designs, a line of affordable and trendy handcrafted farmhouse tables and furniture. Bree’s love for her parents’ dinner parties growing up grew into two successful ventures, and a crowd favorite Instagram to boot.
Brooke Burnett (@OneSmallBlonde)
Another Dallasite, Brooke Burnett took her affinity for fashion to launch her popular blog, One Small Blonde. Brooke went beyond blogging to start a “Blogger Workshop,” training bloggers on several digital marketing services. Her genuine passion for following fashion trends has directly translated into her success – with over 100,000 followers trusting her for fashion and beauty guidance.
Adam Gallagher (@IAmGalla)
Los Angeles to New York transplant Adam Gallagher is the founder and mastermind behind the blog I AM GALLA, which offers men’s style inspiration, trend forecasts and lifestyle tips. Adam recently joined forces with jewelry-giant Miansai to launch a 10-piece jewelry collection. Gallagher’s style marriage between laid-back Californian and sharp New Yorker influences his nearly 2 million Instagram followers. Gallagher is also heavily followed on other platforms including YouTube, Twitter and Facebook.
Danielle Bernstein (@WeWoreWhat)
New York-based Danielle Bernstein launched her fashion blog while in college in 2010 and has created a fashion and lifestyle empire. Not only did Danielle found a clothing line, WeWoreWhat, but she is also a New York Times bestselling author, has a namesake brand at Macy’s, founded a tech company called Moe Assist and recently launched a charitable arm to WeWoreWhat, called WeGaveWhat. Though not immune to controversy, Danielle is a prime example of a blogger turned businessperson.
Whether you have a knack for following bloggers or not, there is no denying that blogging can create a platform for immense growth. Bloggers are not only becoming businesspeople, founders and business owners, but also celebrities in their own right with outlets like Forbes, Women’s Wear Daily and Entrepreneur following their trajectories.