Marketing

4 Tips For Selecting the Right Influencer

You see them everywhere – food, fashion, fitness, you name it. Influencers are taking over! You might be wondering why these social media ...

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5 TED Talks to Start Your Year Off Right

“New year, new me,” the saying that everyone knows all too well, but doesn’t seem to always hold true. However, 2020 is going to be di...

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Best Internet Holidays of 2020

According to the internet, almost every single day is a holiday. Of course, there are the classics like Christmas, Thanksgiving, and New Yea...

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Crisis Averted: 5 Steps to Developing an Effective Crisis Management Plan

  Did you know one in every four companies does not have a crisis management plan?  With 20 years of crisis management experience unde...

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Power Picks: Our Favorite Instagram Influencers

While influencer marketing is changing, it is still ever-present in the PR world. The Power Group works with influencers across Dallas, the ...

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