While influencer marketing is changing, it is still ever-present in the PR world. The Power Group works with influencers across Dallas, the state of Texas and beyond. We partner with influencers for restaurant grand openings, menu item promotions, fitness concepts, brand ambassadors programs and more.
Here’s a list of a few our favorite influencers and why we recommend giving them a follow!
Influencer: Alex Snodgrass, @thedefineddish
Alex is the face behind The Defined Dish. I love following her because not only are her recipes healthy (mostly Whole30 compliant), but they’re easy and delish! She makes a wide variety of dishes that oftentimes are lighter versions of ones I already love. More recently she shares her travel experiences, outfit inspo and many posts about her super cute family. I enjoy catching up on her stories each evening and can’t wait to make a batch of Clayton’s famous margaritas!
Influencer: Chrissy Teigen, @chrissyteigen
Chrissy is one of the OG influencers and one of the only true influencers that I keep up with. She is unapologetically herself and never changes her content even if she receives criticism for it. She built a business out of being an influencer and continues to collab with Target, NBC and much more. Her kids, Luna and Miles, are also my favorite kids in the world (even though I don’t know them) which helps too!
Influencer: Ariana Madix, @Ariana252525
If you love reality TV, my recommendation needs no introduction. Ariana is far and away the best reality TV star on Vanderpump Rules, if not on the entire Bravo Channel. She’s the friend that you wish you had. On a show that revolves around drama, Ariana always seems to stay above the fray and come out unscathed. This is why she is an effective influencer. She has built her personal brand on being blunt, confident and compassionate. I believe she actually uses the products and services she promotes which makes me twice as likely to try them myself.
Yes, that name looks familiar. If you’ve ever watched an episode of The Suite Life of Zack and Cody or Riverdale you know which Sprouse twin I am talking about. Not only does Cole take absolutely breathtaking photos on his personal Instagram account, his parody account never ceases to make me laugh. As a celebrity, Cole has taken the liberty to expose the fans that try to snap a ‘sneaky’ photo of him out in public. As the account name references, Cole engages in a camera duel and posts images of fans trying to do the same of him – the captions are great too!
Influencer: Arielle Charnas, @ArielleCharnas
I’m a huge fan of Arielle Charnas, the creator of the blog and brand Something Navy. She shares all things fashion, family and NYC. I love how her personality shines through her page, as well as her two daughters, Ruby and Esme. I feel like I know Arielle and her family from watching her engagement, pregnancies and growth of her two daughters on Stories! She’s the originator of the infamous blogger crosswalk pose, and I will never get tired of her OOTDs. I was thrilled to hear that she’s launching a lifestyle brand and can’t wait to see what’s in store for Something Navy!
Influencer: Amber Fillerup Clark, @amberfillerup
I’ve followed Amber and her family for as long as I can remember! She is my favorite blogger because she keeps it very real with her followers and posts a nice mix of high quality and affordable items. I particularly enjoy how dedicated she is to achieving balance between her career and family. Recently, she launched Barefoot Blonde Hair, which is a collection of beautiful hair extensions that I can’t wait to try! Although she started as a beauty and travel blog, she has wonderfully transitioned into lifestyle blogger with stunning content.