Jeff Cheatham

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As a Publicist, Jeff brings over 15 years of media outreach experience to The Power Group. His approach includes a thorough assessment of each client’s value proposition, and how their unique storylines can best be integrated with their desired target audiences.

Jeff honed his public relations skills in the fast-paced world of NASCAR for over 10 years, representing top drivers, teams, and sponsors on a national stage. Previous clients include blue chip brands such as Red Bull, NTT DATA, and Weaver Accounting. In another career highlight, he also led the PR effort on behalf of the city of Dallas, during a solemn remembrance of the 50th anniversary of JFK’s assassination in Dealey Plaza.

Jeff graduated from the University of Texas with a B.A. in English. He’s a half-marathon pace leader with the Dallas Running Club and the Chairman of the Networking & Partnerships Committee with the Dallas Chapter of the Public Relations Society of America (PRSA). He lives in East Dallas near White Rock Lake with his wife and two rescue dogs.

  • First concert – Otis Day and the Knights
  • Favorite restaurant in Dallas – Campisi’s Egyptian Lounge
  • Favorite quote – “You’ll regret bad decisions, but once. And that will be continually.”
  • Cocktail of choice – Vodka and soda
  • Go-to karaoke song – seriously, I’ve never done this