5 Reasons Why Influencers Matter in Today’s Digital World
In today’s technology filled world, the role influencers play in our lives is incredibly relevant. Whether they are showing snippets of th...
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Why Diversifying Your Social Media Presence is Important
In the world of social media, where trends are ever evolving, establishing a diverse online presence is essential for individuals and busine...
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Savor the Flavor: A Foodie’s Tour of The Power Group’s Restaurant Clients
It is no surprise that DFW has no shortage of exceptional restaurants! In fact, there are so many that it can be difficult to choose where t...
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Dallas for Sports Fans: Catching Action in the Big D
Dallas is a city where sports thrive, offering fans a rich history of teams and traditions. Whether you’re a lifelong fan or a casual ...
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Current Trends in Influencer Marketing
Influencer marketing continues to evolve, presenting brands with new opportunities to connect with their audiences. Below are three signific...
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Dallas on a Budget, Affordable Adventures in the City
Dallas is a vibrant city known for its rich history, diverse culture, and Southern charm. While it’s easy to assume that enjoying all ...
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What is Newsjacking and How to Leverage it for Clients
Newsjacking, like catching the perfect wave in a sea of information, empowers PR professionals to ride the momentum of breaking news, positi...
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Influencer Marketing 101: How and Why Your Brand Should Work With Influencers
In today’s world, influencer marketing can have a significant impact on brands, helping to increase awareness and generate purchases among...
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3 Things I’ve Learned Working in the PR Industry
In life, we’re constantly faced with challenges that are meant to teach us valuable lessons. Some of the greatest lessons are passed on by...
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5 Keys to a Successful Grand Opening Event 5 Keys to a Successful Grand Opening Event
There is nothing more exciting than seeing a new restaurant or bar open in your city. Whether you come across a sneak peek on the brand’s ...
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Strategies to Get your Brand’s Story Featured in Local Media
In the fast-paced world of local media, capturing the eyes and ears of your audience can be a daunting task. Prior to joining The Power Grou...
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Welcome to the Potluck! Power Group Clients With Festive Holiday Specials
Thanksgiving makes food the central topic of conversation for holiday plans! Now, more than ever, consumers are searching for effortless and...
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Why Your Franchise Isn’t Getting the PR Results You Want
Do you ever find yourself scratching your head, wondering why your franchise isn’t making headlines or garnering the media attention y...
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3 Tips for Creating the Ideal WFH Office Space
As remote work options become more available, working from home is rapidly increasing in popularity. Creating an office space within your ho...
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3 Summer Recipes Trending on TikTok
It’s the middle of summer, and as with all other seasons throughout the year, TikTok creators have been serving up some delicious recipes ...
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Top 5 News Podcasts to Keep You Informed
Staying up to date with current events is important for everyone. In the public relations profession, it is crucial to be consistently infor...
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The Breakdown: Instagram Reels v. TikTok
With social media apps adding new features nearly every day, it can sometimes be hard to keep up with the latest additions. In August 2020, ...
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Our Favorite Apps for Photo Editing
Our Favorite Apps for Photo Editing While there’s no doubt that smartphone cameras have improved drastically over the years, sometimes tho...
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3 Key Takeaways from an Internship with TPG
As we progress into May, spring internships are beginning to come to a close, and the school year is coming to an end. After months of worki...
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The 5 Best Destinations for a Girl’s Night Out in Dallas
Who doesn’t love a GNO? Our Power Players definitely do! Catching up after a long work week is the best way to decompress. Dallas, a city ...
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5 Influencers to Follow for Dallas Happy Hour Recs
From margaritas to espresso martinis, Dallas is a hotspot for drinks with family and friends. No matter where you are in the city, there is ...
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5 Reasons Why Your Brand Needs to be on TikTok (and a Few Brands We Admire!)
We dare you to go into your phone’s settings and see how many minutes you spend scrolling through TikTok each day. (Hint: If you’re an i...
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3 Reasons Why Your Brand Should Embrace Podcasting
Podcasting can sound…daunting. But since its creation in 2004 by John Hammersely, it’s become increasingly popular. Individuals have beg...
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4 Tips for College Students Balancing School and Internships
One of the biggest challenges students face is finding a balance between school and work. As a student, you already have a heavy workload an...
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Why and How Brands Should Embrace the Metaverse
The word on the street is that the metaverse is here to stay. Is this just a trending topic, or is this the future of social media marketing...
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Delicious and Exciting: 5 of Our Favorite Dallas Foodies
Dallas has its fair share of Instagram-worthy spots to dine at, and honestly, we’re all a little guilty of snapping a quick picture of our...
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The Importance of Influencer Marketing
As social media is becoming a prominent source for news content, an online form of marketing has become the ‘new normal.’ Over the last ...
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Super Bowl Commercials We Loved and Why
Who even watches the Super Bowl for football now, anyways? No matter if you cheered for the Bengals or the Rams (or Eminem during the halfti...
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The Power of Authenticity
The word authentic gets thrown around frequently these days, but what does it actually mean to be fully authentic? Better yet, what can it d...
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Fall Fashion Trends We Love
Fall is the most wonderful time of the year – leaves are changing colors, weather is cooler and new fashion trends are on the rise. The Po...
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Top 5 Spicy Margaritas in Dallas
From Taco Tuesdays to simply craving chips and salsa, it’s always acceptable to have a spicy margarita! It can be hard to find the per...
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Your Fall Bucket List: Dallas Edition
Football, pumpkin spice lattes, Halloween and chilly weather are just a few of the wonderful things the fall season brings. Dallas has count...
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Power Picks: Favorite Halloween Candies and Memories
Halloween is the most spooktacular time of year! For our latest Power Picks blog, we asked our Power Players to share some of their best mem...
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Social Media Strategy: Instagram Stories that Work for Your Business
For some platforms, stories come and go but on Instagram, they are forever. We have seen a number of social media platforms like Twitter and...
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Four of Our Favorite Women-Owned Boutiques in Dallas
It’s no secret that the ladies of The Power Group love to shop and even more so when we are able to support other women-owned brands and b...
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Power Picks: How We Stay Organized
Organization is the key to success! It increases your productivity and helps you to avoid errors. Our Power team came together to provide yo...
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Social Media Strategy: Grow Your Brand With Reels
Not too long ago, TikTok took the world by storm with its 15-60 second videos that created a new platform for marketing and creativity. With...
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A Newbie’s Guide to Dallas
Being new to a big city can be very exciting yet overwhelming at the same time. With so many new places to go and things to see, it’s hard...
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Power Picks: How We Spend Our Summer Fridays
From Memorial Day to Labor Day The Power Group hosts what we call “Summer Fridays”. Each Friday between the two holidays our team gets o...
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Part Two: Debunking Misconceptions About PR
Back by popular demand after our first blog, we’ve developed another list of five common misconceptions about PR that we constantly hear. ...
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Power Picks: Our Favorite Trader Joe’s Products
Who doesn’t love a Sunday grocery run to Trader Joe’s? From candles, wine and hair masks to frozen food and pre-packaged salads, TJ’s ...
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13 Books You Should Add to Your Summer Reading List
Sweet summertime! When we think of summer at TPG, our team is always in full swing with client events, Q3 planning, influencer visits and mo...
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5 of Our Favorite Dallas Influencers
Influencers have absolutely ruled social platforms like Instagram and TikTok over the last few years. From trendsetters to foodies, there is...
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4 Things to Do Outside in Dallas this Summer
What makes Dallas special is that there is something for everyone. Whether you prefer city glamour, nature excursions, or just really delici...
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5 Reasons Why Morning Workouts Will Improve Your Workday
The thought of waking up earlier than planned to workout can be daunting, but what if we told you that sweat sesh before work could actually...
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Pitcher Perfect: The 3 Summer Cocktails You Need to Make!
With summer in full swing and the Texas heat blaring, there is nothing more refreshing than a delicious cocktail to cool you down. Whether y...
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Power Picks: TikTok Made Me Buy it
Have you ever been #influenced? We sure have! Check out our latest blog below that outlines all the different items TikTok and Instagram con...
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BTS: Q+A with Local Influencers – The Savvy Spoon and Tim vs. Food
Welcome back to our Behind the Scenes series where we chat with local Instagram influencers on all things social media! For this feature, we...
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Power Client BuchaLada Brand Launch Recap
Four Corners Brewing Co. is a Dallas-based craft beer brewer known throughout the Metroplex and Texas for its local brews. Four Corners part...
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Trending TikTok Recipes We Love
TikTok has taken recipe videos to a new level! With the rise of this social media platform, we have seen so many creative recipes take off a...
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Top Client Product Picks for Summer
With summer right around the corner, we have a few #PowerClient products that are a must try for the season. Whether you are traveling or en...
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BTS: Q+A with Local Influencers
Being a public relations agency, our team works with influencers on a daily basis. We have collaborated with food bloggers, TikTok aficionad...
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Debunking Misconceptions About PR
“You work in PR? Total spin doctors!” “You must wine and dine clients all day and plan a ton of events.” The list of common misconce...
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Clubhouse: What’s The Hype?
Drake, Tesla’s CEO Elon Musk, Facebook’s Mark Zuckerberg and Oprah Winfrey have all signed up – so have comedians, influencers, market...
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4 Tips for Writing an Email Worthy of a Response
When your boss finally gets out of a meeting or sits down after a long day, the last thing they want is a complicated, emotional and lengthy...
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Power Picks: Summer Vacation Spots
Even though we recently welcomed the spring season, it already feels like summertime is just around the corner! For this week’s blog, we g...
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5 Spring Break Destinations in Dallas
For many Dallasites, Spring Break looks a little different this year. If you’re not able to travel to your favorite vacation spot, there�...
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Celebrating International Women’s Day: 4 of the Most Powerful Women in Business
In commemoration of International Women’s Day and Women’s History Month, we’re breaking down some of today’s most inspirational w...
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Power Picks: Favorite Cocktails in Dallas
Dallas is full of amazing restaurants and bars. This week our team rounded up a quick list of our favorite cocktails and happy hours around ...
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Ways to Make Mental Health a Priority in 2021
With the hustle and bustle of our everyday lives, it’s easy to lose sight of taking care of ourselves and minding our mental health. Self-...
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How Instagram Reels Drive Success
Instagram Reels might take some getting used to, but they are worth it, allowing users to grow their brand and market themselves globally in...
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Your Guide to Celebrating Valentine’s Day with TPG’s #PowerClients
With Valentine’s Day right around the corner, we’ve rounded up a few #PowerClient picks to help you celebrate the day with good food and...
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The Growth of Influencer Culture
Since the early 2000s, social media has become an integral part of people’s lives. As the social media landscape has grown over time, ...
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Power Picks; A Guide to Eating Healthy in Dallas
If there’s one thing Dallas is not lacking in, it’s dining options! From fast food to fine dining, this city has you covered. Our team r...
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A Guide to Goal Setting
January is known as being the perfect time for a fresh start and clean slate. Many people set New Year’s resolutions with hopes of breakin...
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2021’s Powerful New Year’s Resolutions
For many people, this time of the year means setting new goals and intentions. While each of us Power Players may be different, we have all ...
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Reflections: A Look Back at the Communications Lessons Learned in 2020
Reflecting back on 2020, everyone can agree there were a significant amount of highs and lows as well as many lessons learned. From a commun...
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Power Plates: Pineapple Casserole
Grandma Brown’s Signature Pineapple Casserole: Sugar, spice and everything nice, that’s what this dish is made of! Power Player Catie he...
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5 Local Spots To Celebrate Christmas
It is officially the holiday season and Dallasites are in celebration mode! Even though this year’s Christmas may look a little different,...
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Power Picks: Best Books of 2020
Fun fact: the TPG team loves to read! We’re a group of bookworms and COVID quarantining has brought this out even more! Below is a list of...
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Power Plates: Buffalo Chicken Dip
The holiday season is typically a time where families and friends gather to connect and celebrate. Even if you’re spending this season wit...
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Supporting Small Businesses this Holiday Season
Now that Thanksgiving is over, it is time to start planning for holiday shopping. As you make your list and check it twice, consider gifting...
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Power Picks: 3 Things We’re Thankful For
While 2020 has been a year many will remember for all the not so great things that have happened, we still have a lot to be thankful for! Ju...
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The Age of the Digital CEO
“How can we stand out from competitor X or Y?” – it’s a question we hear often from our #PowerClients, and yet the answer can take m...
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Power Picks: Favorite Apps
In this day and age, everyone has a smartphone. From Androids to the latest version of Apple’s iPhone, it’s safe to say society has move...
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5 Tips for Establishing a Successful Company Newsletter
In this rapidly changing digital age, email marketing and newsletters have become a hot topic for businesses and marketers alike. How will y...
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Fall Y’all! Dallas’ Best Seasonal Photoshoot Locations
With the new season quickly approaching, Dallasites are getting excited about cooler weather. If you’re from Texas you know we enjoy the s...
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Bloggers Who Have Turned Their Passion Into a Career
Ten years ago if someone said that they were a full-time blogger, you might have scoffed and rolled your eyes. Now, however, there are count...
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Power Picks: Fall Drink Roundup
Pumpkin Spice and everything nice! Our team recently pulled together a list of our favorite seasonal sips. From your traditional Starbucks d...
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Sound Off: Local Restaurant Owners Discuss Modernization
Welcome to the fifth installment of our Sound Off blog series where we ask industry professionals the same three questions and see what they...
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5 Tools To Prepare For A Career In Public Relations
If you’re a college graduate today, congratulations! You understand the digital landscape better than most. You communicate and know how t...
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Power Picks: Brands We Love
Brands are building stronger connections with consumers by engaging with their audience on social media, taking a stand on issues and becomi...
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The Importance of Public Relations
Many people do not truly understand what public relations (PR) is, what it entails and the impact it can have on one’s business. The Publi...
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5 Steps For Exceptional Customer Service
The key to building strong relationships and keeping clients year after year is simple – customer service. At The Power Group, we take pri...
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Power Picks: Heroes We <3
Everyone has a personal hero. A hero is a person, real or fictional, who in the face of danger, combats adversity through ingenuity, courage...
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Advice to College Students Pursuing a Public Relations Degree
Today’s job market is getting more competitive, and many recent graduates find it challenging to stand out amongst other candidates. We ha...
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BTS: A Q+A with Dallas Influencer, My Curly Adventures
Dallas-based Jessica Serna (aka @mycurlyadventures) is a popular blogger and social media influencer. On all of her platforms, she aims to s...
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Power Picks: Favorite Podcasts
The art of audio storytelling is thriving today. There are podcasts to suit every taste, from true-crime to pop culture. There are so many p...
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Commemorating the Centennial Anniversary of Women’s Suffrage
In 1848 at Seneca Falls, New York, suffragists demanded equality for women by fighting for the right to vote at the first-ever women’s rig...
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Power Picks: Favorite Summer Accessories
Warm weather outfits are swaying more lowkey this year with less time spent outdoors. Accessories are the key component to elevating your su...
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5 Influencers To Follow On TikTok
It is no secret that TikTok has taken over the social media scene in the past few months. Influencers are utilizing this addictive video sha...
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Sound Off: Q+A with PPP Experts
Welcome to the fourth installment of our blog series where we ask three finance professionals the same questions to see what they have to sa...
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Power Picks: Favorite Products to Keep Clean
It is important to have reliable cleaning supplies all the time, but especially during a pandemic. From phone UV sanitizers to disinfecting ...
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BTS: A Q+A with Dallas Influencer, Chicken Critic
#PowerPlayer Kortni Robinson is our Director of Sales and Marketing by day and Chicken Critic by night! Over 4 years ago she created Chicken...
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Sound Off Blog: Q+A with Beauty Brand Founders
For the third installment of our sound off blog series, we are asking three beauty brand founders to give us an update on COVID-19’s effec...
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Power Picks: Self-Education and Anti-Racism Resources
At The Power Group, we strive to tell powerful stories that support our communities and make a difference. We are here to listen. We are her...
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Creating Brand Affinity Through Social Media
In today’s highly saturated social media landscape, how can you ensure your brand stands out? Create and establish brand affinity. Brand a...
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Sound Off Blog: Q+A with Dallas Influencers
Welcome to the second portion of our sound off blog series where we ask three experts in an industry the same questions and see what they ha...
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Power Picks: Favorite Broadcast Reporters
Broadcast journalists research and present news on radio, TV and online, telling stories in a compelling way that captivates audiences. We w...
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The Power Group Announces Grant Writing Service
We’ve always been more than a PR firm. It is the reason we have built the reputation we have today. Being more is borne out of a “what�...
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Sound Off: Q+A with Dallas Media
Welcome to our new blog series, Sound Off! We ask three experts from the same industry three questions and give them the opportunity to soun...
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5 Common Workout Mistakes and How Dallas Fitness Guru Larry North Recommends Fixing Them
At a time when the need to relieve stress, anxiety and pent-up energy is at a high, many people find solace in the endorphins released from ...
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Power Picks: Favorite Quarantine Purchases
Raise your hand if your online shopping habit has become an obsession during quarantine! ????We’ve put together a list of some of our favo...
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5 Ways to Enjoy Spring at Home
Our #PowerPlayers are making the most of spending time at home – even during this beautiful spring weather! Here are some of the ways ...
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Power Picks: Self-Care Sunday Skincare
Sundays were made for rest and relaxation. It’s the best day to reflect on the past week while getting ready for the week to come. The ter...
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3 Things Not to Do During the COVID-19 Crisis
Reputations are won and lost during times of crisis. That’s good news if you are a brand that can step in to solve a piece of the pandemic...
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Crisis PR: Use PR Firms to Pivot During COVID-19 Coronavirus
PR firms can be your most effective marketing partner during the COVID-19 crisis and most certainly during a recession. Here are three ways ...
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Power Picks: Binge-Worthy TV Shows
COVID-19 has forced Americans to isolate themselves at home leading to an increased use in one thing in particular – streaming services. F...
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Simple Ways to Improve Your Health
Taking care of yourself is one of the most important aspects of living a happy life, both personally and professionally. Settling in to the ...
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4 Tips For Selecting the Right Influencer
You see them everywhere – food, fashion, fitness, you name it. Influencers are taking over! You might be wondering why these social media ...
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Power Picks: Favorite Amazon Purchases
Our team loves the convenience and efficiency of Amazon. From straws to beauty products, Amazon has it all. Here are a few of our fave purch...
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Teamwork Makes The Dream Work
Are you looking for a way to bring some life to your office? Take a break from the mundane 9 to 5 while increasing your team’s cooperation...
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5 TED Talks to Start Your Year Off Right
“New year, new me,” the saying that everyone knows all too well, but doesn’t seem to always hold true. However, 2020 is going to be di...
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Valentine’s Day Gift Guide: Sex and the City Edition
Chocolates, red roses, and sappy cards are flooding the aisles of stores everywhere, marking the dreaded (or anticipated) holiday – Valent...
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Power Picks: Books to Read in 2020
Outside of the office our Power Players can be found once a month hosting Book Club over dinner and a discussion at a new Dallas restaurant....
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Best Internet Holidays of 2020
According to the internet, almost every single day is a holiday. Of course, there are the classics like Christmas, Thanksgiving, and New Yea...
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Power Picks: New Year’s Resolutions
New year, new you, new goals and resolutions to set and try and stay on top of in 2020! Check out what our Power Players are passionate abou...
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Power Plates: Festa Family Champagne Punch
Each year I look forward to my grandfather’s annual Christmas Champagne Punch! It is a treasured Festa family tradition and he always joke...
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Power Plates: Holiday Cheese Board
A holiday celebration without a cheese board is like Thanksgiving without turkey – simply not going to cut it! The TPG #PowerPlayers recre...
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Holiday Gift Guide
You’re making a list, checking it twice… As the holiday season quickly approaches, so does another round of office Secret Sant...
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Power Picks: Self-Care
The most wonderful time of the year comes with a little extra stress. Traveling, shopping for gifts, family time and the general chaos of th...
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Dallas Holiday Guide
Here at TPG, we take the holiday season pretty seriously. We begin blasting our holiday Spotify playlists in October! Thanks to #PowerPlayer...
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Crisis Averted: 5 Steps to Developing an Effective Crisis Management Plan
Did you know one in every four companies does not have a crisis management plan? With 20 years of crisis management experience unde...
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Power Player Morning Routines
Ever started your morning out on the wrong side of the bed? Our #PowerPlayers came together to share their morning routines. Check out the b...
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How Social Media Has Reshaped the PR Industry
Social media has had a profound effect on public relations. The most successful PR professionals are not afraid to explore and embrace new t...
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My Office is Incomplete Without…
If you’re going to spend eight plus hours a day somewhere, the least you can do is make it cute! We make our desk spaces a reflection of o...
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Five Tools To Improve Your Brand’s Instagram Presence
A social media manager without apps is like a makeup artist without brushes, unprepared and simply not going to get the job done right. Here...
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TikTok – What is it and Why Are Teens Obsessed?
From a slightly older “Gen Z” perspective, Tik Tok initially appears to simply be “Vine 2.0.” In other words, a newer version of the...
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Mac vs. Windows PC
Over the years, Apple and Microsoft technologies have revolutionized our world. The creators of Macs and Windows PC created amazing tools an...
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Power Picks: Our Favorite Dallas Coffee Shops
Dallas is full of unique coffee shops with funky menu items and flavors. Starbucks will always be a staple, but we’ve compiled a list ...
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3 Tips to Ace Your Next Interview
There is nothing quite like the stress of a job interview. Here at The Power Group, we are always interviewing for potential full-time posit...
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4 Ways to Boost Engagement on Your Social Media Pages
The most successful social media pages are defined by their user engagement. When producing content for your social media page, you should a...
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Power Picks: Our Favorite Skincare Products
Being an office full of ladies, we are always chatting about the latest skincare products and comparing our daily routines. This blog post i...
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Healthy and Quick Dallas Lunch Spots
Overwhelmed by the amount of amazing lunch spots Dallas has to offer? Here are five of our favorite restaurants to grab a quick and healthy ...
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Productive Ways to Spend Your Lunch Hour
While it’s easy to work through lunch eating at your desk, getting out of the office for an hour significantly improves your mood and ...
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Power Picks: Our Favorite Instagram Influencers
While influencer marketing is changing, it is still ever-present in the PR world. The Power Group works with influencers across Dallas, the ...
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3 Ways to Improve Company Culture
Companies across the country are trying to master the art of company culture. While it may seem easy to accomplish, obtaining the “perfect...
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Power Picks: Dallas’ Best Burgers
Everything is bigger and better in Texas, including the burgers! Dallas’ food scene is constantly expanding with many American restaur...
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Power Picks: Books
Our agency has a knack for noticing a powerful story when we read one and these books are no exception. If you are looking for your next bea...
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